New Frontiers in Brand Communication and Consumer Engagement

Università Cattolica del Sacro Cuore

Course Description

  • Course Name

    New Frontiers in Brand Communication and Consumer Engagement

  • Host University

    Università Cattolica del Sacro Cuore

  • Location

    Milan, Italy

  • Area of Study

    Communication, Mass Communications

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    The course aims at providing an overview of the latest trends in the communication scenario with a particular focus on the role of experience, emotions, and entertainment in the dialogue between consumers and brands. The course explores the role of innovative and unconventional branding strategies in developing consumer-brand relationships based on engagement and activation.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.