“Luxury for Sustainability”: How Values Meet and Cross in Corporate and Brand Communication

Università Cattolica del Sacro Cuore

Course Description

  • Course Name

    “Luxury for Sustainability”: How Values Meet and Cross in Corporate and Brand Communication

  • Host University

    Università Cattolica del Sacro Cuore

  • Location

    Milan, Italy

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    The course provides at the beginning a theoretical part about evolution and state of the art of corporate communication and country culture, introducing the importance of values in consumer behavior. The two main focuses on luxury and sustainability will then be the starting point to an overview of definitions, perspectives and best practices of “ecoluxury” in different market sectors, from fashion to tourism to automotive, comparing green marketing and environmental communication global and local strategies (most of these “Made in Italy” based), by essays’ readings, case histories’ analysis, meetings with guest speakers and management tools creation in group projects. The goal is to explore the meet and cross values and topics so to understand and create a competitive communication strategy of ecoluxury communication for market and influencer stakeholder. This course is expected to be highly interactive. Students are expected to proactively contribute to class discussion and to the building of concepts step by step by means of individual and group assignments.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.