Fashion Styling II

Nuova Accademia di Belle Arti

Course Description

  • Course Name

    Fashion Styling II

  • Host University

    Nuova Accademia di Belle Arti

  • Location

    Milan, Italy

  • Area of Study

    Fashion, Fashion Design

  • Language Level

    Taught In English

  • Prerequisites

    Fashion Styling I

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Fashion Styling is designed to expose students to the understanding of the process of Fashion Visual Image.  With a special focus on Italian Fashion Brands.  Milan is a strategic city, the international capital of fashion. The Hub of Image strategy of main Italian Brands.
    Luxury and Bespoken Craft. Business and wearable creativity.  A perfect place where to esplore the whole system, from corporate image, show room buying office, styling and adverstising to retail design and service experience. 

    The course develops students’ initial understanding and experience in Styles hunting and Image styling as the foundations of fashion and project approach with the objective to further stimulate their potential skills.  From marketing and social trend: students will learn how to incorporate all information for an innovative application of the trend skills. 

    The course is organized around thematic areas:

    • Storytelling Brand Image: How famous Italian brands create fashion messages trough image styling.
      • Italian Brand example, will be selected and analyzed in terms styling image in order to better understand the communication and retail strategies. Key elements such, location, models look, story, make-up and hair, props, will be analyzed and evaluated.  The exercise aim to know in deep the Italian Fashion actual System. In order to scout new brands, which represent Italian Modern Heritage. From fashion apparel, to luxury goods, interior design tools and unique goods (food design, cosmetics, parfumes…)
    • Styling and Image Analysis, how to connect on line and off line styling Image
      • Observe and analyse the relation of Online and Off line model to advertise a fashion image. Choose an Italian brand and design a Image story with a complete package: online and offline. Choose, garments, objets, props and location to develop the looks in order to coordinate the display image: catalogue, web page, mobile phone, shop windows…etc.