Brand Identity

Nuova Accademia di Belle Arti

Course Description

  • Course Name

    Brand Identity

  • Host University

    Nuova Accademia di Belle Arti

  • Location

    Milan, Italy

  • Area of Study

    Graphic Design

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    The relationships between consumers and brands are increasingly based on symbolic, relational and emotional values consistent with the brand identity and its evolution. The "Brand Identity" creates a relationship with the consumer and therefore the perception the consumer has of a company is closely tied to the image he will have to that company, that brand. The course is dedicated to the acquisition of tools for research, analysis, strategy and visualization of brand identity, in order to transform symbolic, intangible and irrational values that a brand expresses into a project of visual communication conscious and creative, able to integrate the analytical, conceptual and technical skills in line with the new role of visual designer the professional market requires.