New Product Development and Management

The American University of Rome

Course Description

  • Course Name

    New Product Development and Management

  • Host University

    The American University of Rome

  • Location

    Rome, Italy

  • Area of Study

    Business, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Pre-requisites: MKT 200.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    In this course, students explore how a new product moves from conceptualization through launch. Discussions focus on concept testing and design, business analysis, product testing, commercialization and product life-cycle management. Also examined are the importance of value engineering, R&D, innovation and the contribution of “best practices” of well-known successful companies.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations