Marketing and Organizational Communication in Italy
The American University of Rome
Area of Study
Taught In English
MKT 200 or COM 105.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
With a focus on models for understanding and interpreting culture, this course examines an array of organizational communication tools, including marketing communication, advertising, public relations, and managerial communication, as they are practiced in Italy and the United States. Students will explore these practices and examine how cultural differences affect marketing and organizational communication, and will apply their increased understanding and honed skills to a final project designed for a “real-life” client. The course includes lectures, discussion, guest speakers and field trips.
Students will pay a fee to cover the cost of the mandatory field-study trip.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations