University of Stirling
Area of Study
Taught In English
Recommended U.S. Semester Credits1
Recommended U.S. Quarter Units2
Hours & Credits
The aim of this module is to introduce students to the theory and practice of advertising. The first part of the module will focus on the key stages in the production of an ad campaign. This will include the role of the creative brief, ways in which ads target very specific audiences, and the different media used in campaigns. In the second part of the module topics covered will include the role of branding, how advertising creates meaning, issues of regulation, and arguments for and against advertising (both economic and social).
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.