University of Stirling

Course Description

  • Course Name


  • Host University

    University of Stirling

  • Location

    Stirling, Scotland

  • Area of Study

    Business Management, Marketing, Merchandising

  • Language Level

    Taught In English

  • Prerequisites

    Before taking this module it is advised that you should have passed:

    Marketing Research (MKT9MR)

    or Understanding Consumers (MKTU9M5)

    or Understanding Consumers (MKTU9UC)

    Hours & Credits

  • SCQF Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    The dissertation requires you to apply your knowledge and skills to the design and implementation of an original research topic in your chosen field of study. This will first require the analysis, critique, and synthesise of peer reviewed literature to delineate and position a contemporary research gap. This will follow with the development of a research design and the collection of data via fieldwork. Your chosen area of research will represent the culmination of your degree, and enable you to elevate, refine, contribute to, and demonstrate command over your chosen area of investigation. This work will address a particular issue that you have identified as being worthy of study (with approval by academic staff).

    The emphasis of the dissertation is on focused, independent study under the guidance and facilitation of a designated supervisor.  Therefore, the majority of learning hours are dedicated to self-study.  The dissertation process thus enables you to become an independent learner who can demonstrate capability in conducting an individual research project.  This will be beneficial to your future employability.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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