Fundamentals of Marketing
University of Stirling
Area of Study
Taught In English
Before taking this module it is advised that you should have passed:
The Management Challenge: An Introduction (MGTU9S2)
Recommended U.S. Semester Credits1
Recommended U.S. Quarter Units2
Hours & Credits
Fundamentals of Marketing aims to give students an understanding of the foundations of Marketing, how a Marketing approach can be implemented and managed in a range of situations and organisations.
On completion of this module students will be able to:
describe what it means for a company to be market led
describe the nature, content and application of marketing ideas and concepts.
apply a customer focus in a range of situations
outline the marketing management process and describe a range of techniques used to implement marketing strategies
demonstrate the importance of marketing ideas and techniques in a range of organisations.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.