Fundamentals of Marketing

University of Stirling

Course Description

  • Course Name

    Fundamentals of Marketing

  • Host University

    University of Stirling

  • Location

    Stirling, Scotland

  • Area of Study


  • Language Level

    Taught In English

  • Prerequisites

    Before taking this module it is advised that you should have passed:

    The Management Challenge: An Introduction (MGTU9S2)

    Hours & Credits

  • SCQF Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Fundamentals of Marketing aims to give students an understanding of the foundations of Marketing, how a Marketing approach can be implemented and managed in a range of situations and organisations.

    On completion of this module students will be able to:

    describe what it means for a company to be market led

    describe the nature, content and application of marketing ideas and concepts.

    apply a customer focus in a range of situations

    outline the marketing management process and describe a range of techniques used to implement marketing strategies

    demonstrate the importance of marketing ideas and techniques in a range of organisations.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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