Managing the Business of Sport

University of Stirling

Course Description

  • Course Name

    Managing the Business of Sport

  • Host University

    University of Stirling

  • Location

    Stirling, Scotland

  • Area of Study

    Sport and Leisure Sciences

  • Language Level

    Taught In English

    Hours & Credits

  • SCQF Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This module will provide students with an introduction to the management of sports (e.g., rationale for sports
    management, challenges) and the specificities managers face in the sport sector module investigates the
    application of modern marketing techniques to sport. The module aims to extend knowledge of marketing
    approaches and applications into a lesser known sector, sport; utilise marketing concepts in understanding
    business approaches to sport marketing; and consider if sport marketing is 'different' to other sectors.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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