Managing the Business of Sport
University of Stirling
Area of Study
Sport and Leisure Sciences
Taught In English
Recommended U.S. Semester Credits5
Recommended U.S. Quarter Units7
Hours & Credits
OverviewThis module will provide students with an introduction to the management of sports (e.g., rationale for sportsmanagement, challenges) and the specificities managers face in the sport sector module investigates theapplication of modern marketing techniques to sport. The module aims to extend knowledge of marketingapproaches and applications into a lesser known sector, sport; utilise marketing concepts in understandingbusiness approaches to sport marketing; and consider if sport marketing is 'different' to other sectors.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.