Social Media Marketing: Contexts and Strategies

University of Stirling

Course Description

  • Course Name

    Social Media Marketing: Contexts and Strategies

  • Host University

    University of Stirling

  • Location

    Stirling, Scotland

  • Area of Study

    Marketing, Media and Journalism, Project Management

  • Language Level

    Taught In English

  • Prerequisites

    Before taking this module you must have taken:

    Digital Media and Culture (FMSU9A4)

    Hours & Credits

  • SCQF Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This module aims to extend student knowledge beyond ubiquitous and familiar social media by demonstrating that the World Wide Web is now largely characterised by social activity, enabled by a range of participatory technologies, giving rise to the Social Web. This module will facilitate students to critically examine these technologies and their uses, showing how individuals and institutions both influence and are influenced by these applications and tools. The module will encourage you to analyse and evaluate theoretical approaches to social media and to situate these within the larger context of media studies as a whole. You will be given the opportunity to test out your developing knowledge of these issues in live briefs designed to develop a clear understanding of the mechanisms involved in social media marketing, through planning and designing awareness campaigns, transmedia narratives, and branding strategies.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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