University of Stirling
Area of Study
Taught In English
Recommended U.S. Semester Credits5
Recommended U.S. Quarter Units7
Hours & Credits
OverviewThis module investigates the application of modern marketing techniques to sport. The module aims toextend knowledge of marketing approaches and applications into a lesser known sector, sport; utilisemarketing concepts in understanding business approaches to sport marketing; and consider if sport marketingis 'different' to other sectors.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.