Data, Tools and Methods: Making Sense of our Society
University of Stirling
Area of Study
Marketing, Media and Journalism, Social Media
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4.5
Hours & Credits
This module will propose an introduction to methods and tools for the understanding, analysis and manipulation of social data. Students will learn about social network analysis, sentiment analysis and topic modelling. They will develop an understanding of how these can help marketers work on their strategies, how journalists write their stories and policymakers take decisions.
Courses and course hours of instruction are subject to change.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations