Digital Business Models and Innovation
Universidad de Barcelona
Area of Study
Business, Business Management
Taught In English
Recommended U.S. Semester Credits6
Recommended U.S. Quarter Units8
Hours & Credits
“We are not living an Era of change but a change of Era”. A new social paradigm defines the lines of action in the way we
are doing business in the XXI century. The appearance of disruptive technology as World Wide Web or Mobile technology
has broken the old structures of industrial economy created 200 years ago. The new paradigm demands a revolution in
the way of doing business. The speed of change and growth of technology make us move towards an “always in Beta”
world where the most demanded skills in the labor market will be the capacity of change and digital innovation. The
program aims to help students develop the key skills to transform and adapt business to the digital era.
Courses and course hours of instruction are subject to change.