Distribution Management in the Hospitality Industry
Universidad de Barcelona
Area of Study
Hospitality and Tourism Management
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
The current hotel professional is facing an incredible increasingly complex network of channels, both traditional and also web based, which have to be well managed to ensure the success of the hotel. The key question is: how can the product be distributed and, at the same time, increase the potential of all the key stakeholders involved in the distribution process to its fullest? This subject provides the fundamentals of practices in the hotel industry that will help students develop their professional career in this fascinating field.
This specialization covers the basic concepts of the management of hotel demand and distribution. Students will learn how intermediaries (for example OTAs- on-line travel agencies-) are making an impact in the hospitality sector and they will explore tools and techniques to maximize business revenue in this new global scenario the hotel industry is immersed in.
Students will analyze sales optimization models and strategies based on the markets and distribution channels. They will also learn about the different on-line reservation management systems both from the business and the customer’s approaches, and about the contract and relation management with OTAs, dealing with issues like technology, commercialization, quality, economic goals and business strategies.
Courses and course hours of instruction are subject to change.