Entrepreneurship and Innovation: Business Development Strategies

Universidad de Barcelona

Course Description

  • Course Name

    Entrepreneurship and Innovation: Business Development Strategies

  • Host University

    Universidad de Barcelona

  • Location

    Barcelona, Spain

  • Area of Study

    Business, Entrepreneurial Management

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview


    The subject?s goal is to stimulate the entrepreneurial spirit needed to be able to develop a business in the actual context and in the touristic sector. The skills and knowledge will be applicable both in the creation of new businesses and in the intra-entrepreneurship inside of an existing company.

    Proactivity and initiative
    Entrepreneurial spirit
    Strategic business vision
    Innovation and creativity
    Ability to self-criticize
    Self-improvement and the ability to overcome difficulties.

    ? Understand the skills needed to become an entrepreneur.
    ? Analyze and understand the market through the identification of unsatisfied needs and opportunities.
    ? Create a business plan.
    ? Know the main aspects of branding and reputation building.
    ? Plan efficiently to implement improvement proposals and new businesses.
    ? Know the different sources of funding for an entrepreneurial project.
    ? Create new products, services or proposals using creativity techniques.
    ? Build and manage contacts network.
    ? Gain pitch-presentation skills.
    ? Use marketing skills to enable the change within an organisation or a new product/service.

    ? Train the student in designing creative and innovative proposals within the touristic sector.
    ? Develop within the student the entrepreneurial spirit.
    ? Develop the ability to observe the external business context and infer the impact.
    ? Train the student in communicating his/her ideas and proposals in front of possible investors in an effective way.
    ? Train the student to build a business plan from the initial idea to its final shape.
    ? Develop interest in social entrepreneurship, both within and outside the company.

    ? The fundamentals of entrepreneurship
    o What (entrepreneurship) is and what (it) should never be
    o Great entrepreneurs VS Not-so-great entrepreneurs
    o Reasons to be an entrepreneur (and the consequences to every reason)
    ? The entrepreneur?s profile
    o Leadership: how to make people follow you (or your ideas)
    o Difference between talent and skills
    o Decision taking
    o Goal-oriented
    o Resilience, courage and hard work (Black CV)
    o Networking
    o Communication
    o Vision
    o Genuineness
    o Social responsibility awareness
    ? Team work
    o Hidden agendas
    o Managing effective/efficient teams
    ? Creativity
    o Having ideas doesn?t make you creative (implementing them does it)
    o Creating is breaking the rules
    o Lateral thinking
    o Brainstorming
    o 365 Method
    o Mindmap
    o Delphi Technique
    o 4x4x4
    o The difference between creativity and innovation
    ? Marketing: The basics
    o Know the market (before you rule it)
    o The 4 P?s (or were they 5?)
    o Branding (let them know you) and Reputation
    o Social networks? communication
    ? Marketing: Understanding the market
    o Using the tools to trigger a new Project (SWOT analysis, Porter analysis, PESTEL analysis, Problem Tree, Actor?s map, etc.)
    o Sector?s life cycle
    o Segmentation
    ? Pitch presentations (or how to sell your idea)
    o Grab the chance (when it comes)
    o Storytelling
    o Handling the audience
    o Problem/Solution/Call structure
    ? Business plan
    o The structure and the contents
    o Who is going to read it?
    o What makes a business plan appealing?
    ? Funding
    o Where do I get the money/resources from?
    o What is venture capital?
    o What is the equity?
    o Who are the business angels?
    o Crowdfunding

    Due to the fact that the objective of this subject is to drive awareness of the importance of putting into practice certain key skills of leadership and managerial responsibility in the tourism sector, the sessions are set to promote the active engagement and participation of the students. For this reason the subject requires that the student assists regularly to the sessions.
    The dynamics in class will range from the lecturer?s presentation of the topics to some role-play activities, case studies, interactive simulations, market analysis, etc.
    Since one of the fundamental goals of the subject is to help the student gain the understanding of the real meaning of being an entrepreneur, several actual entrepreneurs will be delivering special classes to show their projects and share their experiences.
    The student is strongly encouraged to experience the subject through his/her own prism, analyzing not only the real-life cases and examples used but also his/her potential skills towards entrepreneurship.

    Continuous assessment: implies regular assistance at the sessions and the student commits to punctually present of exercises. It is the recommended assessment, since the learning is focused on the experience of the contents, and not on studying the theoretical concepts. Once started the subject, it won?t be possible to change to onetime assessment.
    Onetime assessment: it?s for those students that only for justified reasons cannot assist with regularity to the classes. To be able to choose this option, the students should write an email to the lecturer during the first 15 days since the classes started and they should be able to present solid arguments and evidences of the reasons they are not able to assist. Those students will present the totality of essays the day of the exam.

    Ponderation system of the qualifications
    There are three levels of qualification for the students choosing the continuous assessment:
    IN-class participation: 10%
    OFF-class participation: 50%
    Final Exam: 40%

    For those students who are forced to choose the onetime assessment, the levels of qualification are two:
    OFF-class participation: 60%
    Final Exam: 40%

Course Disclaimer

Courses and course hours of instruction are subject to change.