Conference and Event Organization in Hospitality
Universidad de Barcelona
Area of Study
Business Management, Event Management, Hospitality and Tourism Management
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This subject provides specific knowledge, skills and techniques which will enable students to manage and organize events at hospitality venues.
The focus of the course is on acquiring knowledge of the potential wide variety of corporate and associate events to hold, the demands of Business Travel and Business Events, and the most important professional organizers. It will also focus on defining B2B and B2C business strategies.
Furthermore, the subject will present the latest trends and practices in the MICE sector in tems of strategies such as Event Canvas or in the Management of Experiences, such as Meeting Design, which may be implemented in hospitality companies.
Courses and course hours of instruction are subject to change.