Tourism Planning and Development

Course Description

The course addresses tourism planning as one of the key processes in the sustainable development of the activity. In a dynamic sector, organizations and institutions with tourism competencies in a territory must contemplate an action plan to direct their products towards a sustainable, responsible and balanced model. 

In this sense, strategic plans become indispensable tools to structure the formulas necessary to carry out the appropriate mechanisms for analysis, correction and monitoring. 

The students' exit profile is enriched in fields such as the design of these instruments, the contribution of tourism to the development of destinations, the identification and valorization of tourism and the critical review of existing policies. 

Key words: Tourism planning, Tourism destination management, Tourism management.

Basic Skills

That students know how to apply their knowledge to their work or vocation in a professional manner and possess the competencies that are usually demonstrated by means of the defense of arguments and problem solving within their area of study. 

General Skills

• Teamwork

Specific Skills

• To understand the principles of tourism and the importance of the socio-cultural and environmental impact.
• Know and manage information technologies and information management systems in tourism. 
• Manage the accessibility and mobility of tourists.
• Identify, revalue and manage cultural and natural heritage for tourism use.

Academic Contents

1. Introduction to planning
2. Phases of planning
3. Planning tools and instruments