Sustainable Management of Tourist Destinations
Universidad de Barcelona
Area of Study
Hospitality and Tourism Management
Taught In English
*Analysis of Tourist Destinations or a similar U.S. course equivalent
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
BRIEF COURSE DESCRIPTION
Talking about Tourist Destinations is not an easy task. Destinations combine a set of elements and activities that are varied and complex and also relate to one another and to the environment, almost like a system. To complement the skills that a good tourism manager must have, this course is very closely related to two other courses: Destination Analysis (6 ECTS) and Tourism Planning (6 ECTS).
The goal of the course is to establish an advanced understanding of the dynamics that are established in tourism destinations (seen as a geographic space where the tourism experience unfolds and where attractions are consumed), as well as to learn about the main international tourist destinations, unlike other courses, which focus on specialized products (universal routes, highly specialized destinations, innovative destinations, cross-border destinations, non-tourist destinations, and others).
The student will immediately be surrounded by technologies that allow us to analyze and learn about these spaces in an up-close, detailed way, in order to evaluate their potential and learn how to market them to international, competitive, global markets.
We recommend taking the course Tourist Destination Analysis first.
Sustainability (ability to evaluate the social and environmental impact of actions in the field/ ability to express integrated and systematic visions):
Identify, increase the value of, and manage cultural and natural heritage for its use in tourism.
Manage tourism spaces and destinations.
- Recognize tourism as an activity that makes it possible to travel and get to know other cultures, promoting understanding and peace between nations, creating a respectful consciousness of the diversity of lifestyles:
- Develop the habit of reading travel novels and adventures, establishing with the reading of classics and more modern material the link to the pleasure of traveling.
- Be capable of designing and developing tourism projects that are based on criteria of sustainability, that is, those which are ecologically and economically viable in the long term, and fair for local communities from an ethical and social standpoint:
- Discern those tourist destinations that employ sustainable development models, whether consolidated or emerging destinations.
- Establish the basic conditions to be able to create a favorable environment for carrying out sustainable travel experiences.
- Understand different products and destinations, especially those with an innovative vision and which are sustainable in their environment:
- Establish an organized vision of the main types of alternative destinations and explore their main characteristics.
- Interpret the existing information regarding a tourist destination:
- Identify the territorial scale of the destination as well as the networks it creates.
- Understand determining factors in tourism localization and designing operational improvement actions:
- Analyze the different factors that allow tourist destinations to appear and, specifically, those factors that for various reasons tend to lead to their specialization.
- Develop the necessary methodological tools in order to correctly interpret the operation of a tourist destination:
- Design on-line tours and learn to use digital exploration tools for new destinations.
The learning strategies employed are mainly aimed at the student developing the abilities associated with the skills identified. Below we specify the teaching-learning methodologies which will be applied to achieve the skills to be gained, as well as specifying how they will be developed:
- Theory: master classes, lectures, group projects.
- Theoretical-practical: application activities, problem-based learning, problem solving, practical exercises, research.
- Presentations: presentations of results. This will allow the student to receive feedback on how to improve his or her oral communication techniques and become accustomed to using information technology.
The tools used to evaluate the course are those which allow us to assess the course's contents in both a theoretical and practical way; such as objective tests, development tests, individual projects, group projects, in-class activities, oral presentations using IT, virtual forums, portfolios, practical cases, problem solving, etc.
Courses and course hours of instruction are subject to change.