Advanced Principles in Design (Mandatory only for students with no background in design)

Universidad Pompeu Fabra

Course Description

  • Course Name

    Advanced Principles in Design (Mandatory only for students with no background in design)

    Course Required
  • Host University

    Universidad Pompeu Fabra

  • Location

    Barcelona, Spain

  • Area of Study

    Design Management, Graphic Design, Visual Arts

  • Language Level

    Taught In English

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Through demonstrations, workshops and studio sessions, this course will exercise students? creativity and knowledge regarding both traditional and contemporary ways of creating and doing. As creative minds and human beings in a constant learning process, we must understand the importance of context and the interactions between the artist/designer and the surrounding world.This course emphasizes collective creation, building teams and bringing students out of their comfort zones. This course will guide students through research and project exercises, culminating in the creation of an ephemeral installation within the public space of Barcelona. Visiting and re-visiting the city will help students reach an immersive understanding driven by
    analysis, data visualization, sketches and presentations. Students will select the most interesting ideas and create them.

    - Design as need vs. emotional design.
    - Narrative Object.
    - Design and Communication.
    - Developing a concept and form.
    - Nature and artifice: matter and materials.
    - Barcelona storytelling - focus on different areas/senses.

    At the end of the course, the student will be able to:
    - Demonstrate understanding of the foundations of a project (form, shape, texture, color, semantics, etc.).
    - Apply fantasy and imagination, encouraging divergent thinking.
    - Identify co-creation models.
    - Practice collective creativity models away from existing preconceptions.
    - Work in collaborative environments, especially between students from different backgrounds.
    - Analyze morphology of environment.

    Students will create the following project exercises:
    - Map of Barcelona? Visual communication (collaborative creation).
    - Creative dish ? modeling clay / ?cook? ? taste communication (individual creation).
    - Map of smells - Communication through smell (individual creation).
    - Map of textures ? Touch communication (collaborative creation).Sound recording - Audio communication (collaborative creation).
    - Death spaces and Genius Loci - Mix of perceptions (individual).
    For the final project, students will create an installation to transform a public space that creates an engagement between the creators, visitors and the city.

    This course will combine classroom lectures, discussions, interactive hands-on learning and projects.

    30% project exercises.
    20% class presentations.
    50% final project.
    Students will have to complete all the parts included in the grade weights and earn at least a 5/10 in each part.

    - Bauman, Zygmund. 2000. Liquid modernity. Cambridge: Polity Press.
    - De Bono, Edward.1991. Lateral thinking. London: Pelikan Book.1999. Six thinking hats. New York: Back Bay Books.
    - Dondis, D. A. A primer of visual literacy.
    - Gardner, Howard. 1983. Multiple intelligences. New York: Basic Book. 2007. Five minds for the future. Cambridge, MA.: Harvard Business. School Press.
    - Goleman, Daniel. 1997. Emotional intelligence. New York: Bantam Book.
    - Munari, Bruno. Design visual communication 1977. Fantasia. Bari: Laterza.
    - Moles, Abramh.Information theory and esthetic perception.
    - Norman, Donald. 2004. Emotional design: why we love (or hate) everyday things. New York: Basic Books.

Course Disclaimer

Courses and course hours of instruction are subject to change.