Design for Packaging
Universidad Pompeu Fabra
Area of Study
Design Management, Graphic Design
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This course introduces the tools necessary for conceptualizing and developing comprehensive packaging projects. Students will learn to communicate?both formally and graphically?the attributes of a product. The goal is to understand the factors affecting production and selection of a package for a specific product, its possibilities and materials.
? Market Research.
? Design an observation strategy.
? Comprehension of a trademark & user needs.
? Definition of the Product structure & needs.
? Learn, use & develop Design innovation techniques.
? Results analysis & interpretation.
? Identify opportunities.
? Define a packaging design briefing content.
? Design proposals.
? Transform 'needs' into a shape/design proposal.
? Create a mock-up.
The course aims to provide students with the tools and knowledge to complete a packaging design process. At the completion of the course, students will be able to:
? Develop any packaging design process successfully.
? Demonstrate an understanding of the packaging market, as well as client and user needs.
? Demonstrate an ability to analyze trade mark values and to communicate them by means of formal and attractive proposals.
Research & Analysis essays, Project (definition & development), Final presentation. At the end of the course students will make a public presentation of their Project Proposal using posters, mock ups and a document explaining the design process including references.
The course will be a combination of lecture, guided market
analysis, teamwork, and hands-on application.
10% Research & Analysis essays.
20% Project (definition & development).
25% Class presentations.
25% Final presentation. Report, Drawings and Mockup of the Final Project.
20% Attendance in class and field visits.
Students will have to complete all the parts included in the grade weights and earn at least a 5/10 in each part.
? STEWART. Bill. Packaging.
? MORGAN, Conway Lloyd. Design for packaging.
? SONSINO, Steven. Packaging.
? SATAFFORD, Cliff. Packaging. Special designs.
Courses and course hours of instruction are subject to change.