Design for Packaging

Universidad Pompeu Fabra

Course Description

  • Course Name

    Design for Packaging

  • Host University

    Universidad Pompeu Fabra

  • Location

    Barcelona, Spain

  • Area of Study

    Design Management, Graphic Design

  • Language Level

    Taught In English

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    COURSE DESCRIPTION
    This course introduces the tools necessary for conceptualizing and developing comprehensive packaging projects. Students will learn to communicate?both formally and graphically?the attributes of a product. The goal is to understand the factors affecting production and selection of a package for a specific product, its possibilities and materials.

    MODULES
    ? Market Research.
    ? Design an observation strategy.
    ? Comprehension of a trademark & user needs.
    ? Definition of the Product structure & needs.
    ? Learn, use & develop Design innovation techniques.
    ? Results analysis & interpretation.
    ? Identify opportunities.
    ? Define a packaging design briefing content.
    ? Design proposals.
    ? Transform 'needs' into a shape/design proposal.
    ? Create a mock-up.

    LEARNING OBJECTIVES/OUTCOMES
    The course aims to provide students with the tools and knowledge to complete a packaging design process. At the completion of the course, students will be able to:
    ? Develop any packaging design process successfully.
    ? Demonstrate an understanding of the packaging market, as well as client and user needs.
    ? Demonstrate an ability to analyze trade mark values and to communicate them by means of formal and attractive proposals.

    REQUIREMENTS
    Research & Analysis essays, Project (definition & development), Final presentation. At the end of the course students will make a public presentation of their Project Proposal using posters, mock ups and a document explaining the design process including references.

    TEACHING METHOD
    The course will be a combination of lecture, guided market
    analysis, teamwork, and hands-on application.

    GRADING
    10% Research & Analysis essays.
    20% Project (definition & development).
    25% Class presentations.
    25% Final presentation. Report, Drawings and Mockup of the Final Project.
    20% Attendance in class and field visits.

    Students will have to complete all the parts included in the grade weights and earn at least a 5/10 in each part.

    BIBLIOGRAPHY
    ? STEWART. Bill. Packaging.
    ? MORGAN, Conway Lloyd. Design for packaging.
    ? SONSINO, Steven. Packaging.
    ? SATAFFORD, Cliff. Packaging. Special designs.
    ? www.packagingoftheworld.com
    ? www.iopp.org

Course Disclaimer

Courses and course hours of instruction are subject to change.