Retail Design/Visual Merchandising

Universidad Pompeu Fabra

Course Description

  • Course Name

    Retail Design/Visual Merchandising

  • Host University

    Universidad Pompeu Fabra

  • Location

    Barcelona, Spain

  • Area of Study

    Design Management, Visual Arts

  • Language Level

    Taught In English

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    COURSE DESCRIPTION
    Retail is naturally the showplace for new ideas, new concepts and new products. As such, the store environment serves as the selling stage for the latest merchandise offerings of the day, and a tool
    of communication used to create a dialogue with the targetedcustomer. Through effective visual merchandising, the retailer communicates both the attributes of the brand, and the attributes of
    the products offered.

    The primary objective of this course is to introduce students to the importance of visual merchandising as an integral component of a successful retail strategy. This course will include an in-depth analysis of the retail store environment. The principles, philosophies and technologies of visual merchandising will be studied through exploration of the marketplace and hands-on classroom experimentation.

    MODULES
    Product analysis.
    Space analysis of a store.
    Materials used in interiors and visual merchandising.
    Store windows, including use of materials.
    Retail furniture: types, scale, proportions.
    Lighting: types and applications.
    Approach to the classic creative process: briefing, brainstorming, ideas scheme, concept.
    Final project: students will propose a concept to be applied in visual merchandising and a shop window.

    LEARNING OBJECTIVES/OUTCOMES
    At the end of the course, the student will be able to:
    Create and apply a new concept or idea in a interior retail space or shop window.
    Categorize different kinds of products and materials, and analyze them.
    Select different products and materials to showcase a specific product in a shop.
    Apply all the knowledge learned in visits to different showrooms and shops.

    REQUIREMENTS
    Interest in interior design, furniture and materials is required.

    TEACHING METHOD
    This course will combine lectures, practical exercise to apply
    concepts, and visits to retail furniture and lighting showrooms.

    GRADING
    10% attendance in class and field visits.
    25% practical assignments.
    25% class presentations.
    40% final project.
    Students will have to complete all the parts included in the grade weights and earn at least a 5/10 in each part.

    BIBLIOGRAPHY
    Visual merchandising.Escaparates e interiores comerciales.Tony Morgan Editorial Gustavo Gili.
    Tiendas. Planificación y Diseño.Klaus Pracht.Editorial Gustavo Gili.
    Dezeen - architecture and design magazinewww.dezeen.com

Course Disclaimer

Courses and course hours of instruction are subject to change.