Consumer Behaviour

Universidad de Barcelona

Course Description

  • Course Name

    Consumer Behaviour

  • Host University

    Universidad de Barcelona

  • Location

    Barcelona, Spain

  • Area of Study

    Business, Marketing

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Course description
    This course focuses on the important aspects of the consumer behavior, covering the main
    characteristics of the topic, as well as the differences between the relationship of the B2B
    and the B2C. We will learn how an enterprise goes global and the possible ways to locate
    it in overseas markets, evaluating opportunities and limitations in this kind of markets, as
    well as how to know the main distinctions among different accounting systems, how to
    take fiscal decisions in international business, etc. For this reason, to be able to attend the
    class, the students will need to have a basic knowledge in marketing.


    Methodology
    The class will consist on a lecture but also in discussion with the students about the notes
    and other supplementary material that may be uploaded on the course website at least
    one day before the scheduled lecture.

Course Disclaimer

Courses and course hours of instruction are subject to change.