Universidad de Barcelona
Area of Study
Business, International Marketing, Marketing
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This course focuses on the important aspects of the International Marketing Management. We will cover the main characteristics of the environment of international marketing, the discussion of the organization of the markets and the different consumer behavior.
A prerequisite to follow this course is a basic knowledge in marketing.
Courses and course hours of instruction are subject to change.