International Marketing

Universidad de Barcelona

Course Description

  • Course Name

    International Marketing

  • Host University

    Universidad de Barcelona

  • Location

    Barcelona, Spain

  • Area of Study

    International Marketing, Marketing

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    45
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Course description

    This course focuses on the important aspects of the International Marketing Management. We will cover the main characteristics of the environment of international marketing, the discussion of the organization of the markets and the different consumer behavior.

    A prerequisite to follow this course is a basic knowledge in marketing.

Course Disclaimer

Courses and course hours of instruction are subject to change.

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