Strategic Brand Management (IBP)

Universidad Pompeu Fabra

Course Description

  • Course Name

    Strategic Brand Management (IBP)

  • Host University

    Universidad Pompeu Fabra

  • Location

    Barcelona, Spain

  • Area of Study

    Business, International Marketing, Marketing

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    The strategic role of branding. Designing an effective brand strategy. Developing a brand value
    proposition that engages customers. Brand architecture and dynamics (brand porfolios, brand
    repositioning brand extensions and cobranding). Building lifestyle and premium brands. Brand ethics
    and social responsibility.Building enduring brands in competitive markets and creation of market
    value. Developing managerial perspective regarding strategic brand management in a global
    Advised Prerequisite: Marketing management

Course Disclaimer

Please note that there are no beginning level Spanish courses offered in this program.

Courses and course hours of instruction are subject to change.