Strategic Brand Management (IBP)
Universidad Pompeu Fabra
Area of Study
Business, International Marketing, Marketing
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
The strategic role of branding. Designing an effective brand strategy. Developing a brand value
proposition that engages customers. Brand architecture and dynamics (brand porfolios, brand
repositioning brand extensions and cobranding). Building lifestyle and premium brands. Brand ethics
and social responsibility.Building enduring brands in competitive markets and creation of market
value. Developing managerial perspective regarding strategic brand management in a global
Advised Prerequisite: Marketing management
Please note that there are no beginning level Spanish courses offered in this program.
Courses and course hours of instruction are subject to change.