Culture and Business: Spain’s Top Brands
Universidad Pompeu Fabra
Area of Study
Business Administration, International Business, International Marketing
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Click here to watch a video of the UPF professor describing the course in their own words!
The course analyses the historical, political, business, social and anthropologicalelements at work in the “import” and “export” of the Spain brand and its assets, as well as in the review of Spain’s main industries and businesses, leveraging the legacy and theopportunities that are at stake in recent and immediate contemporary contexts. The goal of the course is a descriptive and critical reflection on the notion of Spanish brands and their equity exploits across the globe; their distinctive traits, the diversity of mixed cultures, identities and realities the country portrays and how the communications world has shaped and can still shape the competitiveness of the potential andcapabilities at hand. The course questions Spain’s unique attributes; moreover it aims atdebating around the symbols and the strategic brand discourses of Spanish businesses and institutions. The course is best suitable for advertising, public relations and communications students, as well as for humanities, business and economics and political sciences majors.
Please note that there are no beginning level Spanish courses offered in this program.
Courses and course hours of instruction are subject to change.