Doing Business in Europe (IBP)
Universidad Pompeu Fabra
Area of Study
Business Administration, International Business
Taught In English
Advised previous requirement: Business Organization
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Our globalizing world gets more integrated and interdependent. As productions andmarkets are becoming global, businesses cannot escape from the challenges of international business practices. Governments and businesses must keep up with global trends if they wish to remain competitive strategically and structurally. Moreover, political, economical, and social dimensions are challenged by technological advancement and businesses are tied to multiple dimensions of cultural and ethical standards. These factors further increase uncertainty and initiate rapid and unexpected changes in business practices. In order to accommodate these global environment changes and fit in the constantly reorganizing international context, countries tend to form different levels of economic integrations. One of the most advanced economic integration is the European Union.
This course aims to provide a comprehensive and integrated coverage of the European Union (EU) and the Pan-European market. In order to better understand how to conduct business in Europe, the course will start with offering a global view on Europe: its historical background, differences in culture dimensions among European countries, and the evolution towards European integration. It also focuses on the expansion of the EU (history and controversial issues in joining to and/or remaining in the EU), its institutions, monetary systems, legislations and requirements that regulate European businesses activities. After analyzing the economic, socio-cultural, technological, and legal environment in the European Union, in the second section, you will get also get familiar with the national differences among European countries which will aid you to assess the future of the EU.
Overall, this course will help you to understand how to conduct business in the EU and negotiate your way through the multiple challenges of cultures and nations in Europe. Your learning about business in Europe will also increase your hands-on knowledge about constructive communication practices and negotiation techniques used in a cross-cultural context.
Courses and course hours of instruction are subject to change.