Cross-Cultural Management and Intercultural Communication

Universidad Pompeu Fabra

Course Description

  • Course Name

    Cross-Cultural Management and Intercultural Communication

  • Host University

    Universidad Pompeu Fabra

  • Location

    Barcelona, Spain

  • Area of Study

    Intercultural Communications, Peace and Conflict Studies

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview


    The present course analyzes concepts and tools of Intercultural Communication and Cross Cultural Management to make sense of a globalizing world across the 20th and 21st centuries, such as multi-culturalism and diversity, which are subject to increasing refinement or marginalization in favor of newer ideas, including inter-culturalism and super-diversity in the business environment. This course focuses on the dynamics of where cultures converge, resulting in cross-cultural connections.



    • To interpret aspects of other cultures and intercultural spaces in relation to their own with greater sophistication and accuracy.
    • To gain a deeper knowledge of historical, political, scientific, cultural and/or socioeconomic in different countries.
    • To acquire a heightened sense of global interdependencies and understand the need to address complex global issues across national and disciplinary boundaries.
    • To be able to define the main cultures in the globe and be able to adapt to them different business strategies. 



    Lesson 1. The Concept of Culture and Ethnocentrism in the business arena.
    Case Study 1. Eurodisney

    Lesson 2. Models of theory: Hofstede, Trompenars, Lewis, Hall, Erin Meyer.
    Case Study # 2: Doing Business in Confucian societies. Guanxi

    Lesson 3: Models of theory: Models for assessments.
    Case Study # 3: Sainsbury in Egypt

    Lesson 4: Cultural Intelligence. How to develop it.
    Case Study # 4: Speaker

    Lesson 5. Cross Cultural Management and Human Resources
    Case Study: The international Negotiator

    Lesson 6. Cross Cultural Management and Marketing
    Case Study: Speaker 2

    Lesson 7. Cross Cultural Management and Sales/Negotiation
    Case Study: Alibaba

    Lesson 8. Organizational culture of international companies

    Lesson 9. The Global Manager
    Case Study: Kmart Mexico

Course Disclaimer

Courses and course hours of instruction are subject to change.


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