Global Marketing and Culture of FC Barcelona: Playing for Fun or for Keeps
Universidad Pompeu Fabra
Area of Study
Business, Communication, European Studies, Spanish Culture, Sport and Leisure Sciences
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
European football (soccer) has become a major cultural vehicle in the global world, both in terms of economical impact and social influence. This course focuses on how this sport shapes the social, economical and cultural realms, and tries to interpret the different links between the game itself and the dimensions surrounding it: media coverage, aesthetic value, political targeting, public and corporate policies... In that context, FC Barcelona remains a unique case, studied in business schools as an example of global market branding, while passionately lived by millions of fans all over the world. Moreover, Barcelona city offers a privileged standpoint to better understand football as a growing issue within contemporary culture.
Courses and course hours of instruction are subject to change.