New Trends in International Marketing (IBP)
Universidad Pompeu Fabra
Area of Study
Business, International Business, International Marketing
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
The purpose of this course is to understand the new trends in the marketing arena and its relevance in the global business and economy. By linking theory and practice the course aims to provide students an international perspective and a hands-on experience in the development of new marketing trends.
The course has the following main learning objectives:
• Build the skills, framework and knowledge in international marketing and new trends in business in order to acquire the knowledge and spirit for implementing new marketing plans.
• Set the context for international marketing and understand the role and importance of the small to medium sized enterprises in the economic and social development of countries and regions;
• Gain knowledge on the characteristics of global marketing and understand that is an alive science.
• Understand the importance of the planning process and learn how to develop, write and present an effective marketing plan.
Courses and course hours of instruction are subject to change.