Universidad de Deusto - Bilbao
Area of Study
Business, Economics, International Business, International Trade
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This course is mainly targeted to help students understand the strategic issues and
tradeoffs in a global context and assess the strategic performance of global companies.
It is intended to cover two basic learning dimensions: The first one seeks to improve
the student´s ability to understand the present global environment and therefore, be
able to identify, analyze, and execute strategies in the global business environment.
Students will be exposed to material from a number of important and recurring
international business challenges including business-government relations, corporate
strategies in a world of multiple regulators, the management of complexity,
opportunities and risks in the global environment and so on. Secondly, students will be
led to understand the strategic management of global companies. We will examine
how, and why, firms decide to develop operations in foreign countries, and how firms
can become successful once their operations cross national boundaries. We will also
examine how individuals and teams manage business activities effectively in such
The course draws on a number of different academic disciplines including economics,
political science, international finance, trade and relations, cultural dimensions, etc.
With regard to this approach, the goal is always to understand globalization and its
implications for firms from a trans-disciplinary focus, all integrated into and understood
from a systemic perspective of reality.
-To develop the student's understanding of the global environment we live in.
-To identify and comprehend change factors as well as the skills required to turn
market changes into business opportunities.
-To develop and understand global communications and new technology tools
and strengthen their ability to influence market performance in trans-cultural
-To integrate systemically the different dimensions included in any global view of
reality nowadays, and its direct application to global companies.
-To give the students the chance to understand global economy nowadays and
the impact, both positive and negative, it has in our lives. Furthermore, students
will be given the chance to analyze the theories of authors with critical views on
global companies and the impact they have on both people and the planet.
Part I: Global Business Environments
Chapter 1. Globalization
Chapter 2. Cross-Cultural Business
Chapter 3. Politics, Law, and Business Ethics
Chapter 4. Economics and Emerging Markets
Part II: International Trade and Investment
Chapter 5. International Trade and Foreign Direct Investment
Chapter 6. Regional Economic Integration
Part III: The International Financial and Monetary System
Chapter 7. International Financial Markets and the International Monetary
Part IV: International Business Management
Chapter 8. International Strategy and Organization
Chapter 9. Analyzing International Opportunities and selecting and managing
Chapter 10. Marketing, production and human resources in global Business
Part V: Anti-globalization Theories and Criticism to International Business
Chapter 11. Anti-globalization. A study on the most influential authors and
The course combines presentations, cases, discussions, films and readings to provide
a mix of integrating concepts and hands-on problem solving. The methodology is
dynamic and innovative: an open forum in which each participant plays an active role.
Students will be exposed to real-life business experiences, experimentation, case study
development and discussions.
Students are expected to actively participate in the classes, and to write essays to be
assigned throughout the course. Only through this participation the experience will truly
be a learning experience. Students will also be expected to take their learning well
beyond memorization and preparation for exams. They will only reach their target
through a process -one that is created and enhanced through deep observation and
All this, together with the final exam, will determine the students? final grade.
The final grade will be calculated according to the following percentages:
- Assignments and essays: 30%
- Oral presentations: 10%
- Participation: 10%
- Midterm exam: 20%
- Final exam: 30%
Parts I to IV
- WILD, J. and WILD, K., International Business-Global Edition, Ed. Pearson, 6th ed.,
- DANIELS, J., RADEBAUGH, L. and SULLIVAN, D., International Business-Global
Edition, 13th ed., Ed. Pearson, London, 2.011.
- HAWKEN, P., The Ecology of Commerce, Ed. Harper Collins, New York, 1.993.
- KLEIN, N., The Shock Doctrine: The Rise of Disaster Capitalism, Ed. Metropolitan
Books,New York, 2.007.
- CHOMSKY, N., Manufacturing Consent: The Political Economy of the Mass Media
(with Edward Herman), Ed. Pantheon Books, New York, 1988.
- WERNER, K. and WEISS, H., The Black Book on Brand Companies, Ed. Random
House Mondadori, Barcelona, 2004.
- ACHBAR, M. and ABBOTT, J. (Dir.), The Corporation, Big Picture Media Corporation,
- ACHBAR, M. and WINTONICK, P. (Dir.), Manufacturing Consent. Noam Chomsky
and the Media, Humanist Broadcasting Foundation, Hilversum, Netherlands, 1.992.
Parts I to IV
During the course, apart from various references and readings from a number of
books, we will be working with an important number of selected readings from a very
important amount of international sources:
- Business Week Online
- Fortune Magazine
- International Monetary Fund Staff Papers
- International Center for Trade & Sustainable Development
- Journal of Economic Growth
- Review of International Economics
- The Economist
- The Economist Intelligence Unit
- The McKinsey Quarterly
- Transparency International
- World Bank Economic Review
- World Economic Forum
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.