International Business

Universidad de Deusto - Bilbao

Course Description

  • Course Name

    International Business

  • Host University

    Universidad de Deusto - Bilbao

  • Location

    Bilbao, Spain

  • Area of Study

    Business, Economics, International Business, International Trade

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview


    This course is mainly targeted to help students understand the strategic issues and
    tradeoffs in a global context and assess the strategic performance of global companies.
    It is intended to cover two basic learning dimensions: The first one seeks to improve
    the student´s ability to understand the present global environment and therefore, be
    able to identify, analyze, and execute strategies in the global business environment.
    Students will be exposed to material from a number of important and recurring
    international business challenges including business-government relations, corporate
    strategies in a world of multiple regulators, the management of complexity,
    opportunities and risks in the global environment and so on. Secondly, students will be
    led to understand the strategic management of global companies. We will examine
    how, and why, firms decide to develop operations in foreign countries, and how firms
    can become successful once their operations cross national boundaries. We will also
    examine how individuals and teams manage business activities effectively in such
    global companies.

    The course draws on a number of different academic disciplines including economics,
    political science, international finance, trade and relations, cultural dimensions, etc.
    With regard to this approach, the goal is always to understand globalization and its
    implications for firms from a trans-disciplinary focus, all integrated into and understood
    from a systemic perspective of reality.


    -To develop the student's understanding of the global environment we live in.
    -To identify and comprehend change factors as well as the skills required to turn
    market changes into business opportunities.
    -To develop and understand global communications and new technology tools
    and strengthen their ability to influence market performance in trans-cultural
    -To integrate systemically the different dimensions included in any global view of
    reality nowadays, and its direct application to global companies.
    -To give the students the chance to understand global economy nowadays and
    the impact, both positive and negative, it has in our lives. Furthermore, students
    will be given the chance to analyze the theories of authors with critical views on
    global companies and the impact they have on both people and the planet.


    Part I: Global Business Environments
    Chapter 1. Globalization
    Chapter 2. Cross-Cultural Business
    Chapter 3. Politics, Law, and Business Ethics
    Chapter 4. Economics and Emerging Markets

    Part II: International Trade and Investment
    Chapter 5. International Trade and Foreign Direct Investment
    Chapter 6. Regional Economic Integration

    Part III: The International Financial and Monetary System
    Chapter 7. International Financial Markets and the International Monetary

    Part IV: International Business Management
    Chapter 8. International Strategy and Organization
    Chapter 9. Analyzing International Opportunities and selecting and managing
    entry modes
    Chapter 10. Marketing, production and human resources in global Business

    Part V: Anti-globalization Theories and Criticism to International Business
    Chapter 11. Anti-globalization. A study on the most influential authors and


    The course combines presentations, cases, discussions, films and readings to provide
    a mix of integrating concepts and hands-on problem solving. The methodology is
    dynamic and innovative: an open forum in which each participant plays an active role.
    Students will be exposed to real-life business experiences, experimentation, case study
    development and discussions.
    Students are expected to actively participate in the classes, and to write essays to be
    assigned throughout the course. Only through this participation the experience will truly
    be a learning experience. Students will also be expected to take their learning well
    beyond memorization and preparation for exams. They will only reach their target
    through a process -one that is created and enhanced through deep observation and
    All this, together with the final exam, will determine the students? final grade.


    The final grade will be calculated according to the following percentages:
    - Assignments and essays: 30%
    - Oral presentations: 10%
    - Participation: 10%
    - Midterm exam: 20%
    - Final exam: 30%


    Parts I to IV
    - WILD, J. and WILD, K., International Business-Global Edition, Ed. Pearson, 6th ed.,
    London, 2.011.
    - DANIELS, J., RADEBAUGH, L. and SULLIVAN, D., International Business-Global
    Edition, 13th ed., Ed. Pearson, London, 2.011.

    Part V
    - HAWKEN, P., The Ecology of Commerce, Ed. Harper Collins, New York, 1.993.
    - KLEIN, N., The Shock Doctrine: The Rise of Disaster Capitalism, Ed. Metropolitan
    Books,New York, 2.007.
    - CHOMSKY, N., Manufacturing Consent: The Political Economy of the Mass Media
    (with Edward Herman), Ed. Pantheon Books, New York, 1988.
    - WERNER, K. and WEISS, H., The Black Book on Brand Companies, Ed. Random
    House Mondadori, Barcelona, 2004.

    Part V
    - ACHBAR, M. and ABBOTT, J. (Dir.), The Corporation, Big Picture Media Corporation,
    - ACHBAR, M. and WINTONICK, P. (Dir.), Manufacturing Consent. Noam Chomsky
    and the Media, Humanist Broadcasting Foundation, Hilversum, Netherlands, 1.992.

    Parts I to IV

    Part V (


    During the course, apart from various references and readings from a number of
    books, we will be working with an important number of selected readings from a very
    important amount of international sources:

    - Business Week Online
    - Fortune Magazine
    - International Monetary Fund Staff Papers
    - International Center for Trade & Sustainable Development
    - Journal of Economic Growth
    - Review of International Economics
    - The Economist
    - The Economist Intelligence Unit
    - The McKinsey Quarterly
    - Transparency International
    - World Bank Economic Review
    - World Economic Forum

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.