Universidad de Deusto - Bilbao
Area of Study
International Business, Linguistics, Modern Languages, Spanish
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Business Spanish **
DESCRIPTION AND GOALS:
The objective of the course is to help students improve their communicative skills in the area of business. The course is mainly based on a textbook focused on the use of language in different areas of the working world. The communicative approach (both oral and written) will be used in the classroom, which means the four language skills will be worked on: listening and written comprehension, writing and oral skills. The textbook will be implemented with complementary material taken from newspapers, magazines, and/or other textbooks of Business Spanish, according to the interests and necessities of the students.
THE NEW COMPANY (the structure of a company: departments, positions within a company).
STARTING A JOB IN A COMPANY (resumé, job ads, business correspondence: writing an application letter).
HUMAN RESOURCES (benefits, creating a good job environment, staff´s concerns).
CONSUMERS AND PRODUCTS (trademarks and international success).
COMMUNICATION (marketing and advertising: analyzing ads and commercial; creating an advertising campaign).
MONEY (banks, finances)
PRESENTATIONS ON STUDENTS? FINAL PROJECT (FIELD WORK)
GENERAL REVIEW and FINAL EXAM
The final grade will be calculated according to the following percentages:
Final project: 20%
Written assignments: 15%
Final exam: 30%
Textbook: Prost, G. and A. Noriega Fernández. Al dí@. Madrid, SGEL, 2003.
Martínez, L. and M.L. Sabater. Socios 2: Libro del alumno. Barcelona, Difusión, 2000.
De Prada, M. and M. Bovet. Hablando de negocios. Madrid, Edelsa, 1998.
Escribir cartas. Barcelona, Difusión, 1998.
1000 palabras de negocios. Barcelona, Difusión, 1994.
**The student must be registered for Intermediate Spanish (Spanish II) or have an equivalent level.
Note: Class attendance is essential in all courses. Therefore, it will be checked daily. Missing
classes will negatively affect the student?s final grade.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.