Sports Industry and European Identity
Universidad Antonio de Nebrija
Area of Study
International Marketing, Sociology, Sports Management
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Sports Industry and European Identity
Instructor name: Juan Carlos Fociños/ Ramiro Lahera
E-mail: to be determined
Office hours: to be communicated the first day of class
1. Course Description
This course is focused not only on the business side of the sports industry in Europe, but also in the social phenomenon of sports such as football and basketball as part of the European identity. A thorough look at the surge and rise of European sports organizations compared to some of the most valuable sports organization in the world, with a special emphasis on the Real Madrid case. The aim of this course is to understand the dynamics and functioning of the European sports industry, particularly football, from an economical and sociological perspective: Globalization at its best.
2. Learning Objectives
Students who successfully complete this course will learn about:
▪ Sports marketing and sports management
▪ Key aspects of sport industry from the business point of view
▪ Current trends in the sports business
▪ Public and private sports organizations
▪ Profit and non-profit sports organizations
▪ The Football industry and its importance in Europe
▪ Differences between the American approach and the European approach
3. Formative Activities
Academic activities will be developed during the course by means of different didactic strategies:
▪ Group projects
▪ Real Case Studies
▪ Critical readings of articles These activities will represent a 30% of the final grade.
The majority of the course syllabus follows the main methodological guidelines of the Communicative Approach, based on the core principles of procedure conception and constructive acquisition of knowledge. The methodology is based on the teaching-learning procedures, focused on the learner, which encourages active participation and results in the development of general and specific competencies that prove knowledge, capacities and attitudes for their future professional careers.
5. Evaluation The form of assessment is based on the core principles of the educational assessment, i.e., an active and participative teaching-learning process focused on the learner. The instructor uses numerous and differentiated forms of assessment to calculate the final grade received for this course. For the record, these are listed below. The content, criteria and specific requirements for each assessment category will be explained in greater detail in class.
5.1. Grading system
In the Spanish educational system, it is required to quantitatively express the result of each student’s evaluation. In order to do so, Nebrija faculty uses different strategies and instruments such as: papers, exams, tests, projects, self-evaluation activities, etc. In order to issue a final grade for the Spanish Plus programs the following scale is established:
▪ 30 % Attendance and active participation in class
▪ 30% Daily work/ Papers/ Case Studies
▪ 40% Exams/ Final papers or projects*
Therefore, the final grade is the average between attendance and participation, daily work and exams, presentations, projects and essays. Active participation in class is evaluated by means of different activities such as:
▪ Activities and exercises correction;
▪ Reflection upon the different contents in the course;
▪ Oral activities (individual, in pairs or in groups). Fluency, correction, adequacy and relevance are taken into account;
Daily work makes reference to any activity or task that is done inside or outside of the classroom, whether during the class time or at any other time. Exams/ Final papers or projects The course includes a midterm and a final written exam on theoretical concepts and course facts. If a student, unjustifiably, does not do or submit an exam, paper or project, it will be graded with a ‘0’.
* A minimum grade of 5 must be obtained in a final exam/ final project in order to pass the course.
5.2.1. Attendance policy
Attendance is mandatory. In case of missing 5 or more sessions in one course, the student will receive a zero in his/her participation and attendance grade. In addition, not attending classes will not excuse the student from handing in in any homework, papers or essays previously assigned.
The following situations must be considered:
▪ Each session of class will count as an absence.
▪ Two delays of more than 15 minutes will be considered an absence. The entrance to class will not be allowed after 30 minutes once it has started.
▪ There are no excused absences. E.g.: Not attending class because of sickness will count as an absence. The student is responsible for catching up with any homework done while absent.
▪ Exams dates have been officially approved by the University, therefore, they will not be changed.*
*Except for those courses where the professor will set up specific dates and inform the students at the beginning of the program.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations