International Business: Sport Management Case Study

ISA Study Center with Universidad Internacional Menéndez Pelayo-Sevilla

Course Description

  • Course Name

    International Business: Sport Management Case Study

  • Host University

    ISA Study Center with Universidad Internacional Menéndez Pelayo-Sevilla

  • Location

    Seville, Spain

  • Area of Study

    Business, Business Administration, Sports Management

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Description: The main objective of the course is to introduce the International Business of Sport through an interdisciplinary approach that enters the area from the perspective of business, management, sociology and psychology. This course explains in a practice-based way the process of professionalization and commercialization as well as the uniqueness of managing athletes. Classes will be lecture-based, but active learning and participation will be encouraged through weekly cases, field trips and the possibility of a part time internship.

    Learning outcomes:

    This course will teach participants:

    1. Students will gain knowledge in the following areas:

    · Reflect about the process that take place to convert a sport activity into a sport business.

    · Be able to interpret own political, economic, and/or geographic factors influence components of the sport culture in Europe and the US.

    · Identify the business factors that are relevant to sport management.

    · Analyze best ethical practices.

    · Conceptualization of and definitions within the field.

    2. Practice based learning:

    · Critical sense with regards to theory and practice in the field of sports management and psychology.

    · Communication skills.

    · Impression management.

    · Time management.

    · Giving and accepting feedback.

    · Teambuilding techniques and teamworks.

    · Leadership competencies.

    · Working under the pressure.

    Content (order of content may be modified):

    MODULE 1: Conceptualization of Sports Management and different models.

    · Definition of sport.

    · Sport Vs Game

    · Role of the different countries and the State in Sports.

    · Difference between the Soviet Union Sports and USA Sports.

    · Viewing and analysis of the documentary Red Army

    · Practicum. Historical case study: How could be the model of the sports programs if the USSR (former Russia) would have won the Cold War?

    MODULE 2: Human resource management in sport. Organization and structure of a sports organization.

    · Human resources: What is this and how could we apply in Sports?

    · Institutional organization.

    · Different models in human resources.

    · Strategic Plan in Sports Organization.

    · Different stages in HR.

    · What´s next? Life after sports.

    · Practicum: Choose a professional team or structure and analyze the competencies and taking of decision.

    MODULE 3: Sport Management.

    · Functions of Sport Psychologist. Previous ideas.

    · Motivation and dealing with stress.

    · Definition of Leadership. Differences between a Leader and a Boss.

    · Transformational Leadership.

    · Differences between group and single sports

    · Techniques to apply regarding different kinds of sports (Taping Test, Sociogram,...)

    · Practicum: Test Touluse Pieron

    MODULE 4: Managing Sports Organizations and Business functions applied to Sports.

    · Priorities in Sports Organizations.

    · Looking for resources and partners.

    · European Model of Sports vs American Model of Sport.

    · Funding and rentability of sports.

    · Managers and talent management.

    · Marketing

    · Image Rights

    · Merchandising

    · Sponsorship.

    · Sports events

    · Sports and tourism.

    · Practicum: What sporting event would you organize in your city? How would you do it?

    MODULE 5: Sports and Technology.

    · How is technology changing sports? What is the next step?

    · Biofeedback. Learning to understand our body.

    · Professional Video-gaming:

    · Are they here to stay?

    · Working in an E-Sports organization.

    · Managing teams, events and structures in E-Sports.

    · Practicum: The case of use → G2 International.


    · Beech, John & Chadwick, Simon (2004), The Business of Sport Management. Prentice Hall, Harlow.

    Complementary bibliography:

    · Per module you will receive aprox. 3 mandatory and 6 optional readings (articles), all to be downloaded from the internet and we will refer you to do critical reviews of some news stories.

    Course Evaluation:

    20% Tasks and attendance 40% Final exam 30% Projects 10% Subjective evaluation (students are expected to come prepared to class and profesor will value that students are showing a mark of improvement)

    Spanish Grading Scale:

    Matrícula de Honor 10 Sobresaliente 9 – 9,9 Notable 7 – 8,9 Aprobado 5 – 6,9 Suspenso 0 – 4,9 No Asistencia (Student has exceeded the allowed number of unexcused absences)

    Please find as a reference the following grading scale conversion. However, it is ultimately the responsibility of the student’s home university or institution to determine the final grade equivalencies.

    Matrícula de Honor = A+ Suspenso = F Sobresaliente = A No presentado = Incomplete (attended Notable = B classes but did not take final exam) Aprobado =C No Asistencia = Incomplete (enrolled in the course but did not attend class)

    Appeal grades: The deadline for claiming notes is 30 days from the reception at the university certificate.

    Attendance: Class attendance is obligatory, it is checked every class day and it is reflected in the course attendance sheet that is sent to the home University. An 85% of attendance is required for the successful completion of the course. Not missing any class will be considered positively.

    If a student exceeds this limit, the grade in the transcript for this subject could appear as “not attended course”. Attendance is not only class presence. Professors will encourage active class participation and discussion and will be taken into consideration as part of the course evaluation.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations