International Business (in English)
ISA Study Center with Universidad Internacional Menéndez Pelayo-Sevilla
Area of Study
Business, International Business, International Studies
Taught In English
Course Level Recommendations
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Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Prerequisite: open to all language levels; taught in English.
Course Objective: There is no longer any such thing as a purely national economy. The rest of the world is just too big to ignore, either as a market or as a competitor. The global economy is becoming ever more closely integrated - a process usually referred to as globalization. Cross-border trade and investment have continued to increase through the 1990s. Yet, differences in economic, political and socio-cultural environments around the world challenge managers with opportunities and risks. As new communication technologies and global migration are bringing diverse people closer together, debates about cultural identity and differences are becoming more prominent than ever. To help students understand the intricacy of the global economy, learning objectives of this course are: (1) to understand the current important trade and investment trends (2) to develop the ability to comprehend international economic and financial issues (3) to understand the role of cultural differences that affect international businesses (4) to learn how the foreign exchange market works and to understand the role of the global monetary system (5) to examine MNCs' strategies and behaviors to enhance competitiveness in the areas of manufacturing, marketing, and human resource management.
This course is designed to combine lectures with in-class group exercises and case discussion. Students will learn how to react to situations that multinational firms face in their international operations. On occasion, videos will be used to augment the lecture and stimulate class discussion.
The means to attain these objectives include a thorough study of class notes, case analysis, and in-class small group discussions. The textbook will be used as a guideline. Reading assignments will be given everyday. DO NOT attempt to pass quizzes and examinations by just reading the textbook. Material for quizzes and examinations will be from lectures, cases, and group discussions.
1. Introduction to International Business
? Why is global trade growing?
? Benefits of entering foreign markets
? Concept of International Business
? Different types of International Business
? Evolution of the Global Enterprise
2. International Trade Theory
? Composition of Global Trade
? Comparative Advantage
? International Product Life Cycle
? Stages of Economic Development
? Commercial Policy
3. The economic Environment I
? Exchange Rates
? Balance of Payments
? International Monetary System
4. The Economic Environment II
? Measuring the Size of the Market
? Physical Endowment
? Natural Resources
5. The Political-Legal Environment
? Political Risk
? Macro vs. Micro Political Risk
? Conflicts Between MNC and Host Governments
? Strategies to avoid Political Risk
? Expropriation Strategies
6.The cultural Environment
? The concept of Culture
? Culture and the International Manager
? Values and Attitudes
? Protocol and Etiquette
7. International Planning
? The concept of Planning
? Internal Resource Audit
? Evaluating International Environments
? Developing Global Objectives
? Developing International Strategies
8. International Business Research
? The need of International Research
? Domestic vs. International Research
? Determining Research Objectives
? Researching Foreign Markets' Potential
? Primary vs. Secondary Research
? International Information Systems
9. International Marketing
? International Product Development
? International Promotion
? International Product Pricing
10. International Logistics
? Problems in International Distribution
? The logistics Function
? International Transportation Modes
? International Shipping Documentation
11. International Human Recourses
? Sources of International Management
? Selecting Managers for International Assignments
? Selection Methods
? Preparing managers for International Assignments
? Compensating International Managers
12. Global Strategies
? Strategic Alliances
? Core Competency Leveraging
Bibliography: Along with selections from primary texts, students will be provided selections from other sources including:
1. Ball, Donald. International Business. The Challenge of Global Competition. Pearson Education. 9th Edition, 2003.
2. Phatak, Arvind. International Dimensions of Management. South-Western College Publishing. 4th Edition, 1995.
Midterm Examination 25%
Final Examination 25%
Presentation (and paper*) 15%
Attendance & Participation 15%
Note: All assignments, quizzes, and examinations will be announced in class
? Class presentations: PRESENTATION: Following the International Business Plan handout given in class, students (Groups of 2) will have to pick any country in the world (Except the US) and they will have to introduce a product and/or service in it. After doing so they will have to present this project in class for about 30 minutes.
Attendance Policy: Attendance is obligatory. Only four hours of unexcused absence from class will be permitted. Medical absences are excused with the prompt receipt of proper documentation. It is expected that students arrive to class on time and that they return promptly to class after any given class break. Tardiness is figured into the absence policy.
Class Protocol: Students are required to be involved in class activities. They are expected to show their preparation by participating in discussions, by asking relevant questions, being critical and analytical with the contents presented in class as well as by sharing their ideas and opinions. In class the student is required to maintain a polite demeanor always and under every circumstance. Students are asked not to eat in class and to put their cell phones on silence. With the exception being for class presentations, laptops are not to be used in class.
IMPORTANT: This is a tentative schedule. The instructor has the right to make any modifications at his wish
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations