Social Media and Online Communication (in English)
ISA Study Center with Universidad Internacional Menéndez Pelayo-Sevilla
Area of Study
Communication, Computer Info Systems, Information Technologies, Marketing, Mass Communications, Telecommunications
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Course Objective: Social networks have represented a revolution over the past few years, a space where companies and users meet and interact. Nowadays, the market is also a topic in online conversations. Companies, institutions and even individuals are offering spaces where their followers can express their opinion about the products, services and about the company, institution or NGO itself. Interaction has become an essential part of a transparent image. Listening to and responding to users is a crucial part of this process. Social networks are gaining more and more ground and developing a proper strategy, encouraging participation, responding appropriately and spreading a positive opinion.
This course will consist of an introduction to social networks, the definition of social networks, and their problems and dangers. Main social networks and their practical applications will also be studied. The Community Manager, his work as a motivator and mediator between the company and the users, will also be covered. The course will then cover crisis resolution and mistakes to avoid.
After working with social networks, students will design and present practical examples during the class. They will explain in class the best way to run a social network for different kinds of purposes. Students will have to adapt and justify their profiles on the social network in order to be as successful as possible. The course might also include the visits of professionals in this field.
- be familiar with the most important and used social networks and the best way to act in each one.
- know the last trends in SEO positioning
- be familiar with the key words to use in the search engines,
- be able to position a company in the first position in search engines.
- react accordingly when facing all kind of situations in diverse social networks
- apply Customer Service Orientation to the social networks
- be aware of the latest programs and tools in this field
Unit 1 - What does the web 2.0 entail? What is a social network?
Unit 2 - Benefits and risks of social networks.
Unit 3 - Main social networks and practical applications. Facebook, Twitter, Youtube, Blogs, Linkedin, Pinterest, Foursquare, Instagram. The importance of the blog as a social media project. Introduction to the SEO. Other social networks. Advertising and its impact on social networks.
Unit 4 - The Community Manager. The social media plan. Tasks and responsibilities.
Unit 5 - The online corporate reputation.
Unit 6 - New social tools to take into account.
Bibliography: compiled by lecturer and online resources
20% Tasks and attendance 40% Final exam 30% Projects 10% Subjective evaluation (students are expected to come prepared to class and profesor will value that students are showing a mark of improvement)
Spanish Grading Scale:
Matrícula de Honor 10 Sobresaliente 9 – 9,9 Notable 7 – 8,9 Aprobado 5 – 6,9 Suspenso 0 – 4,9 No Asistencia (Student has exceeded the allowed number of unexcused absences)
Please find as a reference the following grading scale conversion. However, it is ultimately the responsibility of the student’s home university or institution to determine the final grade equivalencies.
Matrícula de Honor = A+ Suspenso = F Sobresaliente = A No presentado = Incomplete (attended Notable = B classes but did not take final exam) Aprobado =C No Asistencia = Incomplete (enrolled in the course but did not attend class)
Appeal grades: The deadline for claiming notes is 30 days from the reception at the university certificate.
Attendance: class attendance is obligatory, it is checked every class day and it is reflected in the course attendance sheet that is sent to the home University.
An 85% of attendance is required for the successful completion of the course. Not missing any class will be considered positively.
If a student exceeds this limit, the grade in the transcript for this subject could appear as “not attended course”.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations