Customer Relationship Management
Universidad Católica de Valencia
Area of Study
Business Administration, Business Management, Entrepreneurial Management
Taught In English
Recommended U.S. Semester Credits0
Recommended U.S. Quarter Units0
Hours & Credits
This course takes a theoretical and practical to activities concerning the establishment of customer relationships and loyalty. Its objectives are:
1. Provide students with an understanding of the theory and concepts related to this discipline ( e.g. loyalty, perceived value, CRM).
2. Integrate the different dimensions of CRM in the corporate business practice, and identify their profits.
3. Classify customers according to their behaviour.
4. To understand the novelty and timeliness of Relationship Marketing as a routine practice in the markets.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.