Customer Relationship Management

Universidad Católica de Valencia

Course Description

  • Course Name

    Customer Relationship Management

  • Host University

    Universidad Católica de Valencia

  • Location

    Valencia, Spain

  • Area of Study

    Business Administration, Business Management, Entrepreneurial Management

  • Language Level

    Taught In English

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    0
  • Recommended U.S. Quarter Units
    0
  • Overview

    General Goals:

    This course takes a theoretical and practical to activities concerning the establishment of customer relationships and loyalty. Its objectives are:

    1. Provide students with an understanding of the theory and concepts related to this discipline ( e.g. loyalty, perceived value, CRM).

    2. Integrate the different dimensions of CRM in the corporate business practice, and identify their profits.

    3. Classify customers according to their behaviour.

    4. To understand the novelty and timeliness of Relationship Marketing as a routine practice in the markets.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.