Foundations of International Busines

Vrije Universiteit Amsterdam

Course Description

  • Course Name

    Foundations of International Busines

  • Host University

    Vrije Universiteit Amsterdam

  • Location

    Amsterdam, The Netherlands

  • Area of Study

    Business, International Business

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    We live in an increasingly global and interconnected world. Over the past couple of decades, rapid technological advancement and disappearing trade barriers have completely transformed the business community. The world has gone digital and in order to be successful, companies have no choice but to go international. 

    Beginning Bachelor

    The new millennium has given rise to new challenges and exciting new opportunities. On the one hand, competition is fierce in the globalized market of the 21st century. On the other hand, access to new markets, expertise and cheap labour is giving companies an unprecedented edge. 

    Getting to grips with the international context is essential to successfully navigate the global arena. Companies need a wider set of strategies in their arsenal, focused on finding business opportunities around the globe and staying ahead of the competition. This requires an in-depth understanding of foreign cultures, international communication and employee diversification. 

    This interactive course teaches students the fundamentals of international business, through simulations, games, movies, in-class team assignments and fieldwork. The course will address the following topics: 

    • Why do companies engage in international business?
    • What are the main benefits and challenges of doing business across borders? 
    • How does culture influence business? 
    • What is necessary for cross-cultural communication and negotiation?
    • What are the differences between global and domestic competition?
    • How do companies identify countries for foreign expansion?
    • What do you need to enter a foreign market (on your own or with a partner)?
    • What is important when leading or working in multicultural teams? 

    After completing the course, you will be able to: 

    • explain different theories of international business;
    • solve practical international business problems (e.g. select a country for foreign expansion);
    • work in multicultural teams;
    • present solutions to practical problems verbally and in writing for various audiences. 

    Individual test and group project

    Lectures, excursions, discussions, group work, videos

    Individual test and group project