Business Model Innovation

Vrije Universiteit Amsterdam

Course Description

  • Course Name

    Business Model Innovation

  • Host University

    Vrije Universiteit Amsterdam

  • Location

    Amsterdam, The Netherlands

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


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    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    The past few years have witnessed the emergence and success of several pioneering new types of companies, such as Uber, Airbnb, facebook, Tesla, and Amazon. While many long-established, resource-abundant and technologically-advanced firms gradually lose profit margins in their traditional markets, these new types of companies have achieved extraordinary performance. The main objective of the course 'Business Model Innovation' (BMI) is to prepare students with fundamental knowledge about business models and business model innovation. This course is built on the combination of different streams of literature/ theories on business strategy, innovation management, and entrepreneurship. Students are expected to be able to understand and apply the related theories and frameworks and to write a business plan. Being part of the whole Minor, this course also prepares students for the following courses "Business Model Assessment", in which they will learn how to assess their business models, and "Business Professionals", in which particular interests and skills in a specific field are developed and deepened.

    In particular, after following the course students:

    • Are able to critically reflect on business model innovation theories and tools
    • Are able to apply theoretical perspectives from the different streams of literature to explain the observed business model innovation and their effects on corporate strategies and performance
    • Are able to develop team skills, creative skills, develop cases, and communicate a business plan

    The course will start with an introduction of business models and corporate innovation strategies. It will then focus on two main paths: Business model innovation based on internal resources and capabilities, as well as business model innovation leveraging external opportunities. A wide range of topics such as business idea generation, business opportunity identification, start-up firms creation, as well as corporate venturing will be discussed in each lecture, respectively.

    During the lecture, the first part is related to the theories and process of business model innovation. The second part is concerned with the application of tools and models necessary to write a business plan for the business ideas of student groups.

    Lectures and seminars. During the lectures, the different streams of literature will be explained and illustrated with real-life examples. Throughout the seminars, the theory is applied to student business plans and case analysis. Students will have the opportunity to learn from and interact with leading business practitioners, discuss their progress through peer-review and with the support of experienced business developers.

    Business plan (group), and essay (individual)

Course Disclaimer

Courses and course hours of instruction are subject to change.

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