Quantitative Research Methods III - Accounting and Marketing

Vrije Universiteit Amsterdam

Course Description

  • Course Name

    Quantitative Research Methods III - Accounting and Marketing

  • Host University

    Vrije Universiteit Amsterdam

  • Location

    Amsterdam, The Netherlands

  • Area of Study

    Accounting, Marketing, Research

  • Language Level

    Taught In English

  • Prerequisites

    Quantitative Research Methods I, Quantitative Research Methods II

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    COURSE OBJECTIVE
    Academic and Research Skills:
    • Student has knowledge of basic and advanced methods (such as factor analysis and multiple regression analysis including methods to analyse moderating and mediating effects) to be able to estimate the statistical models with the use of Stata and interpret the results.
    • Student knows how to deal with limitations in the data, such as outliers, missing observations and what to do if the data do not meet the assumptions of statistical tests.
    • Student has sufficient knowledge of basic and advanced methods to be able to translate a research question into a formal, testable model.
    • Student has sufficient knowledge of research design to be able to independently set up a research project.

    COURSE CONTENT
    This course focuses on conducting research. This includes research design, selecting the appropriate methods, analysis and interpretation
    of the results. You will learn how to express theories as abstract models and how to correctly interpret the results of estimating these
    models. In this course we build on your statistical knowledge gained in Quantitative Research Methods II. We cover an extensive selection of advanced methods such as factor analysis and multiple regression analysis including methods to analyse moderating and mediating effects. You will learn how to implement these techniques in statistical software (Stata). The choice of the correct specification and the interpretation of the results will be central. We also discuss how to deal with limitations in the data.

    TEACHING METHODS
    Lectures.
    Tutorials.
    Computer tutorials.

    TYPE OF ASSESSMENT
    Assignment – individual assessment.
    Exam – individual assessment.

Course Disclaimer

Courses and course hours of instruction are subject to change.

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