Business Intelligence and Analytics (Per 2)
Vrije Universiteit Amsterdam
Amsterdam, The Netherlands
Area of Study
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
•Using business intelligence and data mining suites to create insight from data and tackle business problems
•Defining, describing and recalling the basic concepts, constituent components, principles and theories underlying the use and the deployment of business intelligence & analytics solutions.
Bridging Theory and Practice
•Choosing, applying, and evaluating business intelligence & analytics concepts, principles and solutions to solve business problems.
Dealing with the overabundance of data and the ability to transform data into insights have become critical success factors for organizations. This course offers the handles that are needed to unleash the potential of data, and business intelligence and analytics solutions in order to create competitive advantage. The course primarily has a managerial focus. The students will acquire hands-on experience with trending BI&A technologies to learn how to use their features and characteristics in practice. Our partners from the industry and the business consulting sector will be closely involved in the course, sharing their insights and experience during several interventions.
Keywords in this area are ‘big data’, ‘data science’, ‘business intelligence’, ‘data mining’ and ‘data-driven decision making and innovations’.
TYPE OF ASSESSMENT
Assessment Written exam – Individual assessment
Interim Assignment(s) / Tests:
Analytics practicum tests – Individual assessment
RECOMMENDED BACKGROUND KNOWLEDGE
Recommended knowledge Elementary course on (Management) Information Systems (for example: Laudon, K.C. & Laudon, J.P. (2016). Essentials of MIS (12 th edition). Basic knowledge on statistics and Microsoft Excel.
BK: 2.1 Business Information Technology
IBA: 2.1 Business Information Systems
Courses and course hours of instruction are subject to change.
Some courses may require additional fees.