Designing Interventions in Business and Society

Vrije Universiteit Amsterdam

Course Description

  • Course Name

    Designing Interventions in Business and Society

  • Host University

    Vrije Universiteit Amsterdam

  • Location

    Amsterdam, The Netherlands

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Bridging Theory and Practice: You will obtain knowledge on the design of interventions aimed at influencing behavior as well as on the ethical aspects when adopting influencing tactics. Moreover you will learn about theoretical basis of human happiness

    Bridging Theory and Practice: You will make use of theoretical knowledge and concepts with regard to happiness, understanding and influencing human behavior, and apply these to real-world challenges, while focusing on the various stakeholders that are involved (co-workers, other organizations, consumers & citizens).

    Social Skills: You will work in teams to plan and develop an intervention, which will help you develop many of the “soft skills” that are needed to collaborate with others and achieve challenging goals.

    This integrative project is the capstone course of the minor “Understanding and Influencing Decisions in Business and Society”. The course evolves around the use of theories, tactics and insights in consumer behavior, nudging, leadership and negotiations to design interventions that ultimately could make people more happy. After a brief introduction in which you get acquainted with some of the methods for designing interventions, you start working on an intervention that addresses one of the real-world challenges that will be selected for this course.

    In this project, you will touch upon (1) design, (2) implementation, and (3) testing/evaluation phases by the development of an action plan. Because this is an integrative course, your intervention will be a multi-disciplinary endeavour, combining for example the insights on leadership with those on judgment and decision making, or combining nudges with negotiation skills. You will work in teams, and present your interventions, which will be judged on both academic and managerial quality. In the other courses of the minor you have acquired a lot of knowledge on strategies how people can be influenced. As influencing people is surrounded with ethical dillema's we will also give attention to the ethical aspects of such tactics.

    Lectures and small-group tutorials

    Team project – group assessment
    (Interim) exam – individual assessment

    All courses of period 1 & 2 in the minor "Understanding and Influencing Decisions in Business and Society”. Well-trained in academic method and thinking (i.e., with an academic bachelor).

Course Disclaimer

Courses and course hours of instruction are subject to change.

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