Management Theory and Practice

Universidade do Sul de Santa Catarina

Course Description

  • Course Name

    Management Theory and Practice

  • Host University

    Universidade do Sul de Santa Catarina

  • Location

    Florianópolis, Brazil

  • Area of Study

    Business Management, Management Science

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview


    This course provides a comprehensive overview of management theory and practice, acquainting students with the discipline of management and its evolution, schools, and theories. The content of the course covers strategic planning and decision-making, organizing and managing human resources, communicating, motivating and leading, management control and operations management. The course integrates classical and modern managerial concepts with an array of real-world cases studies.

    Management theories, organizational psychology, managerial economics, cost management techniques, competitive strategies, analyzing industries, marketing mix, marketing positioning, sale techniques and negotiations.


    • Provide a comprehensive and integrated view about principles of management.
    • Develop the techniques and processes required for business management.
    • Analyze business strategies and study the competitive environments.
    • Cover the most relevant concepts of management.


    Principles of Management: What's management? - 5 hours

    Management Theories: Most important authors of managment theories. - 5 hours

    Managerial Economics: Demand, supply, and market equilibrium. - 5 hours

    Analyzing Industries: Porter's 5 forces definition. - 10 hours

    Competition: Competitive Strategies. - 10 hours

    Marketing Basic Concept: Marketing Mix. - 5 hours


    Drucker, Peter F. The Practice of Management. Butterworth-Heinemann 2007 (2nd revised edition)

    Porter, E. Michael. On Competition. Havard Business Book, 1998.

    Ferrel, O. C. & Hartline, M. D. Marketing Strategy. São Paulo: Thomson, 2005.


    Practical tasks and tests - approved with final grade higher than 7 points (maximum 10 points) and 75% of class attendance.

    Assessments' accounted:
    Attendance - 30%
    Test 1 - 20%
    Test 2 - 30%
    Test 3 - 20%


    To be approved, the student must have a minimum of 70% of improvement and 75% of class frequency. The student cannot be absent on up to 25% of classes.In case of injury or sickness the absence of the student will not count if he presents a medical certificate. In this context, the classroom assignments shall be sent via e-mail to him. When the student joins back his group, the professor is instructed to pay extra attention to him/her in the process of catching up with the class.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations