Course Description
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Course Name
Marketing
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Host University
Universidad EAFIT
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Location
Medellín, Colombia
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Area of Study
Business Administration, Marketing
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Language Level
Taught In English
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Course Level Recommendations
Lower
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Contact Hours
48 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
The theoretical body and the practical activity of business management considers that the market and the interaction of the organizations with the formar are fundamental aspects of their field, whence there must exist a series of activities dedicated to its study, comprehension and practice. These activities have been set in time as a part of an area of knowledge denominated marketing.
Course objective:
This subject is subscribed to the paradigm of the free market economy, specifically to the conept of the exchange of valued objects between enterprises and customers.
Contact the Colombia Site Specialist for a complete syllabus of the Marketing course.