Company Internationalization I

2.    JUSTIFICATION OF THE COURSE

The internationalization of companies that trade goods and services has become widespread around the Globe. In Colombia, this process became increasingly important since 1991, when the Colombian economy opened to the World. Students will gain an overview of international trade in goods and services while focusing on the strategic implications of the internationalization of firms.

3.    PURPOSE OR OVERALL OBJECTIVE

3.1.    To recognize international trade and investment in goods and services as an increasingly important component of international trade and a potentially significant benefit to the firms and economies seeking their liberalization.
3.2.    SPECIFIC OBJECTIVE

To define firms activities within the context of an international and global market.

3.2.1.    To analyze national environment affecting or promoting internationalization of firms.
3.2.2.    To identify key elements in developing internationalization strategies for  a given company.
 

5.    ANALYTICAL DESCRIPTION OF CONTENTS: THEMES AND SUBTHEMES

5.1.    Unit:

Understanding the International Business Environment:

5.1.1.    Identify the key aspects of the International Business  Environment  that  affects the Internationalization decisions made for the specific company analyzed.
5.1.2.    Recognize the relevance of the different variables that the International Business Environment may present, specific to the realities that the target company may present.
5.1.3.    Regulatory elements

5.1.4.    Facilitating elements

5.1.5.    Complicating elements
5.2.    Unit

International Market Selection

5.2.1.    Identify the most relevant characteristics of the country where a company wants to offer its goods or services.
5.2.2.    Identify the general market characteristics the country(s) offers for the companyâs goods or services.
5.2.3.    Identify the main country risks that can endanger the companyâs international strategy.
5.2.4.    Key concepts:Main target countryâs characteristics

5.2.5.    Country Risk

5.2.6.    Market size

5.2.7.    Human Talent

5.2.8.    Culture

5.2.9.    Infrastructure

5.2.10.    General Regulation

5.2.11.    Site Selection Matrix
5.3.    Unit
 

Target Market Regulation:

5.3.1.    Identify the main international regional and national organizations regulating trade of goods and services
5.3.2.    Recognize the importance of standards on services

5.3.3.    Pay attention to technical aspects when expanding goods or services operations abroad.
5.3.4.    Key concepts:

5.3.5.    Trade regulation according to the WTO

5.3.6.    Main target countryâs regulation

5.3.7.    International Standards
5.4.    Unit

Target Market Characteristics

5.4.1.    Identify the specific characteristics of the goods or services market that the country presents.
5.4.2.    Determine what goods or services the company offers are better suited for    the selected country.
5.4.3.    Identify what is the competition the company is going to face and what is its competitive position.
5.4.4.    Key concepts:

5.4.5.    Identifying Market characteristics for the selected goods or services

5.4.6.    Market research on selected goods or services

5.4.7.    Market consideration for viable commercialization
5.5.    Unit

Defining the Internationalization Objectives:

5.5.1.    Determine the strategic reasons why a company wants to engage on International Business transactions.
5.5.2.    Identify the type of goods or services a company can internationalize.

5.5.3.    Determine the regions and countries the company wants to analyze.

5.5.4.    Key concepts: An Internationalization Process:
 

5.5.5.    Planning

5.5.6.    Design

5.5.7.    Implementation

5.5.8.    Execution

5.5.9.    Strategic reasons why a company wants to internationalize

5.5.10.    Long list and Short list
5.6.    Unit

Internationalization Plan Advisory

8.    CRITERIA AND POLICIES OF MONITORING AND ACADEMIC EVALUATION

Presentation 20% Cases20% Quizzes 30%
Internationalization Plan 30%