Area of Study
Business Administration, Marketing
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
The theoretical body and the practical activity of business management considers that the market and the interaction of the organizations with the formar are fundamental aspects of their field, whence there must exist a series of activities dedicated to its study, comprehension and practice. These activities have been set in time as a part of an area of knowledge denominated marketing.
This subject is subscribed to the paradigm of the free market economy, specifically to the conept of the exchange of valued objects between enterprises and customers.
Contact the Colombia Site Specialist for a complete syllabus of the Marketing course.