Marketing for Tourist and Hotel Services

Pontificia Universidad Católica del Perú

Course Description

  • Course Name

    Marketing for Tourist and Hotel Services

  • Host University

    Pontificia Universidad Católica del Perú

  • Location

    Lima, Peru

  • Area of Study

    Marketing, Tourism

  • Language Level

    High Advanced

    Hours & Credits

  • Credits

    4
  • Recommended U.S. Semester Credits
    0
  • Recommended U.S. Quarter Units
    0

  • Overview

    This class provides students with concepts and characteristics that define services marketing applied to tourism and hospitality services. The student will be presented with the making of services marketing research, segmentation, and target market by collecting and organizing primary and secondary data. A marketing plan will be elaborated with defined objectives, strategies, and action plans.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Please reference fall and spring course lists as not all courses are taught during both semesters.

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