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Course Description
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Course Name
Marketing for Tourist and Hotel Services
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Host University
Pontificia Universidad Católica del Perú
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Location
Lima, Peru
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Area of Study
Marketing, Tourism
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Language Level
High Advanced
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Credits
4 -
Recommended U.S. Semester Credits0
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Recommended U.S. Quarter Units0
Hours & Credits
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Overview
This class provides students with concepts and characteristics that define services marketing applied to tourism and hospitality services. The student will be presented with the making of services marketing research, segmentation, and target market by collecting and organizing primary and secondary data. A marketing plan will be elaborated with defined objectives, strategies, and action plans.
Course Disclaimer
Please note that there are no beginning level courses offered in this program.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.